Sifaeg’s campaign on the positive externalities of ethanol is now back on the screens of the two largest shopping centers in the capital of Goiás (Goiânia Shopping and Flamboyant). The advertisement is being shown in 11 cinemas and will run for 8 weeks. This represents content being shown at a busy time in cinemas because of the vacations. It’s worth noting that the 30-second video will be shown before the start of each movie in the cinemas. At Goiânia Airport, too, a billboard has already been put up in a highly visible area, highlighting ethanol as an environmentally friendly fuel that creates jobs and income.
